Natoo takes immediate, high-impact action addressing the role its packaging plays in the global plastic waste crisis. Every time you buy Natoo, more plastic action is taken. In partnership with international plastic action leader Polen, your purchase sponsors the recycling of plastic waste bound for Brazil’s biodiverse Jaguar habitat region – cleaning up as much plastic from this precious ecosystem as the product uses.

Natoo, a packaged goods manufacturer mindful of the environmental and social impacts of its operations, is challenged by the fact that growing sales and production inevitably result in increased waste from the consumption of its products.

Natoo proactively co-finances efforts to collect, sort, and reintegrate an amount of plastic equivalent to what is used in its packaging back into the production cycle.

Through this compensation initiative, we remunerate cooperatives of recyclable material collectors in vulnerable regions of Brazil for the amount of post-consumer waste recovered and sent to the recycling industry. By doing so, we add value to post-consumer plastic, to the activities of waste collection and sorting, and contribute to closing the material cycle.

Making the World a Better Place: For example, for every ton of plastic recycled, we prevent the equivalent of approximately 0.63 tons of CO2 equivalent from being released into the atmosphere.